In line with our ambition to become the world's leading auction management tool, Auctonic has been designed to be intuitive and easy to pick up for all users, regardless of their experience level. This starts with uncluttered and navigable screen and continues with an extensive and integrated set of support resources. This user guide is designed to help users at every point along thier auctonic journey- our tips and techniques is a groundbreaking attempt to share knowledge across the Auctonic community.
The Auctonic user guide is almost constantly being revised to incorporate new waves of changes, in line with our vision to become and remain the best and most relevant auction management tool in the world.
To download Auctonic, simply visit our download page, select the relevant operating system and click on the green download button. Save Auctonic.exe to your hard drive, and double click on it once it has downloaded- Auctonic will then install on your computer.
Once you have installed Auctonic you will need to obtain a token from eBay- click the ‘Get Token’ button. You are directed to an eBay page where you need to give Auctonic permission to access your account via the API. When you enter your username and password this information is not passed onto Auctonic. After you have given your permission you need to click on the Obtain Token button again. This gets from eBay a string of characters which is in effect your authorisation for Auctonic. This token is only stored on your computer and is not transmitted to Auctonic.
The next step is to get all the information from eBay related to the site on which you will be listing. This information includes categories, item specifics, ship to location, shipping services and payment methods. There are a lot of item specifics so this part of the download process can take quite a few minutes. Please be patient during this process. It will all be worth it since using this information from eBay means that nothing is "hard coded" in Auctonic and so, if a new ship to location is added, categories change, or item specifics are added, then Auctonic can download the latest.
You’re now ready to start your Auctonic journey.
Creating a Listing
Auctonic is designed to allow you to create great looking listings as quickly as possible, but is powerful and flexible enough to offer customisability in all areas.
To get started, select ‘Create Listing’ from the main menu- it’s the first option in the ‘Selling’ section.
The first time you open the Create Listing screen you will be asked to enter your default preferences. These will be used with all your listings. It’s important to make sure that your PayPal email address and the Returns Options are correct. Once you’ve created your first listing, you can save time creating future listings by simply modifying existing listings as little or as much as you like. For example, most Auctonic users will have standard payment options, template characteristics and shopping options that they apply to every listing they create. Of course, complete customisability is within easy reach for those users who require it.
There are twelve basic stages to creating a listing, although users can keep standard settings at some stages to create listings really quickly:
1: Enter a title: This is the title of your listing as it will appear to other eBay users. You can also include a subtitle at this point to further explain the listing, highlight a key selling point or provide more detail.
2: Choose a category: Auctonic will help you select precisely the right category for your item to appear in. Getting the correct category can have a big impact on the success of your listing as it ensures that your item is visible to the highest number of potential purchasers. Auctonic makes selecting even the fifth or sixth subcategory really quite straightforward. Once you have selected a category, Auctonic then helps you to pick out the most popular keywords in that category. The most successful sellers use Auctonic to identify popular keywords that potential buyers have used to search in the category and include them in the auction title. Auctonic’s keyword tool is accessed by clicking ‘help’, located next to categories.
3: Enter any relevant item specifics. Auctonic fully reflects recent changes in the way eBay structures item specifics, which ultimately gives sellers event greater flexibility.
4: Choose a condition for the item (as in New, Used): It’s always worth being as truthful as possible with respect to the item condition- quite often, there is a buyer for items in almost all conditions, especially if you are using an Auctonic template.
5: Choose an auction type: Depending on the type of item you are listing, certain auction types will work better than others. The options are Auction (a traditional auction), Buy It Now (setting a price at which the buyer can win the auction automatically or setting a Stores Fixed Price (where you have a fixed price for your item).
6: Set the start price: The start price is the price at which your auction will begin.
7: Set the shipping options: Most users will have slightly different set of shipping options to suit their circumstances. Some users even have different shipping options for every different type of item that the sell on eBay. Auctonic gives you the power to load pre-set shipping options, but also the flexibility to customise them on each and every listing if you need to.
8: Set ship to locations: Select the ship to location settings that you require.
9: Set payment types: Auctonic lets you load existing payment options or customise them for each individual listings. Some auctonic users have different payment settings for each of the different item categories that they sell in.
10: Set listing text: Simply input the text that you would like to appear on your listing, and either customise the formatting yourself, or let Auctonic automatically apply the default formatting for the template you select in stage 12.
11: Choose your pictures: Auctonic lets you store up to 24 images for free. There is a clear link between good images on a listing and the subsequent performance of that listing, which is why Auctonic listing templates feature images as a core element.
12: Choose a template: Auctonic has a massive variety of templates to choose from, which means that whatever you are selling, Auctonic has the listing to maximise your sale price.
You can now preview your listing, save it and set it live to the marketplace by clicking 'Verify/List Item'
Managing your Listing
Auctonic features hundreds of tools to manage your listings once it has gone live to the eBay marketplace. You can monitor all of your listings in real time, and withdraw them at any time. Auctonic's legendary communication tool enables you to communicate directly with buyers and even leave bulk feedback, potentially saving hours whilst still appearing professional. Auctonic will even prepare dispatch labels leaving you free to concentrate on what you do best- selling great items on eBay.
Tips and Techniques
The aim of the Tips and Techniques section is a bold one- to encourage genuine knowledge sharing across the Auctonic community. With a tool as powerful as Auctonic and a rapidly expanding global user community, it's impossible to know just how many different ways Auctonic's groundbreaking features will be used.
- Leveraging keywords and categories: Auctonic allows you to see what keywords have been used by successful sellers in a specific item category previously, in effect putting extremely valuable trend data at your fingertips. To access the keyword tool, you click on the Help button next to categories. The keyword tool is extremely versatile and can be used in two ways. Firstly, you can then enter keywords of your choice, these keywords are sent to eBay and you will be shown a list of categories including a percentage that indicates the frequency that the category uses those keywords. This is used to ensure that your specific item is listing in precisely the right category to help ensure that the highest number of potential buyers have visibility of your listing, maximising the chances of a winning result. Secondly, if you have already selected a category then you can use the keyword tool to view the most popular keywords used by previous sellers in that category. High performing sellers will then build their Auctonic listing around these keywords to maximise the chances of a great result, once again.